September 8th 2025 – Big Short hedge fund manager Michael Burry and his Scion Asset Management have been building increasingly large positions in the US cosmetics firm Estée Lauder. In addition its existing $12 million of equity held, Scion recently purchased 500,000 call options on Estée Lauder valued at approximately $40 million, reports Benzinga.
Trend’s Analysis (click chart to expand): Trend Intelligence uses a customized collection of trend-following signals to demonstrate ongoing price trends across financial markets for corporate C-Suite, Treasury and Investor Relations teams.
In our Estée Lauder chart, Trend Intelligence displays its R* Momentum model indicating that an ongoing positive trend is underway. Both the R* Area (blue area) and R* Signal Line (yellow line) trade positively above zero.
In addition to our R* Momentum model, Estée Lauder’s price trades above Trend’s medium-term (yellow) moving average and Trend’s Japanese Cloud (shaded in blue). With respect to all signals, Trend Intelligence remains short-term trend positive on Estée Lauder until the trend shows signs of ending.
Upside News: In August, Estée Lauder began to aggressively cut its operating costs as it aims to improve its profitability and income by up to $1bn, reports Cosmetics Business.
Downside News: Estée Lauder recently reported a full year sales decline of 8% and forecasted its annual profit falling below Wall Street estimates. The company also warned of a $100 million hit from tariffs, reports Business of Fashion.
Produced by Trend Intelligence. Market data by TradingView.
